With deep roots in beekeeping, the Kinetrix founders discovered the untapped power of honeydew: a rare, native fuel source packed with everything athletes need — and nothing they don’t.
That spark became Kinetrix — a world-first honeydew-powered gel from Aotearoa that’s changing how athletes fuel.
Kinetrix were coming to the market with a new kind of endurance fuel, honeydew based energy gels. They needed both a great informational website to educate consumers on the benefits and also an ecommerce platform built to sell and grow their business.
We had the chance to work with the talented James and Emma who provided the brand design and copy for the project.
Took the brand design and built out a great looking informational site
Used Shopify to build a high converting store experience for selling the products
