Yes — especially if it’s been a while since it was reviewed. Strategy isn’t just for new projects; it’s about keeping your site aligned with your goals and users.
Conversion, content and SEO strategy
Let's create a measurable plan for improving search results, conversions and driving traffic to your business.
The right strategy to get you going places
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Website marketing plans
Killer content strategy
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Search engine rankings
A/B testing, conversion optimisation
"Build it and they will come" is not a viable marketing strategy unless you're in Hollywood
Get traffic to your website
The digital marketing world can be daunting, full of terms like search engine optimisation (SEO) and content strategy. It often feels like a foreign country, full of jargon you don’t understand and people ready to take advantage of you, promising you number one position on page one of Google’s search results.
The truth is 80% of the benefits come from 20% of the tricks you could employ (like most things in life). You’ll get the best results with well thought out content, a good plan and a little bit of knowledge.
Let us help you get on the right path for better search engine rankings and increased website visitors.
Do you need help getting found online?
We can help you grow
We provide a range of strategy and SEO services that can help you get more visitors and get them converting better once they are there.
Search Engine Optimisation (SEO)
Being found on search engines is the life blood of digital interactions. Careful search optimisation (SEO) strategies can improve your rankings and drive more visitors to your site.
Our SEO services include:
Keyword research
Keyword tracking
SEO audits
On page optimisation
Ongoing SEO management
Monthly SEO reporting
SEO training and support
Unlike so called “SEO experts” that might regularly appear in your email inbox, claiming to be able to get you to number 1 page 1 in Google, we know that real SEO results come from hard work and long term planning.
Conversion optimisation and A/B testing
Once you have the visitor on your site, they need to take action and “convert”. We can help optimise the content and placement of elements on your site. We can deploy a range of services to improve the results you get from your website
Our conversion optimisation services include:
Analytics review
Goal tracking
A/B split testing
Whole pages
On page elements
Website copy (the sales text)
Colours and buttons
Sales landing pages
Service area pages
Talk to us to see if your site will benefit from conversion optimisation.
Website audits and roadmapping sessions
Taking stock of where you are now is the first step to getting where you’d like to be.
Website audits are a great way to review your existing site. Get a professional to cast an eye over your online efforts. See what’s working well and what could use some TLC.
A project roadmapping session is a great option to give you some clarity when you’re about to embark on a larger website redesign. It’s often hard to know exactly how much you should invest or what features you need to make sure you really knock it out of the park. Get some clarity before you invest.
Killer Content Strategy
Good content strategy goes hand in hand with great SEO.
A website content strategy is well thought out, long term plan that maps out the best plan for both your regular website pages and regularly created online material such as blogs, videos, podcasts and social media posts.
A coherent strategy helps you focus on the most important content to meet your online goals. It will help your audience understand your offerings better, connect with your brand and most importantly drive sales.
It is the key to being successful with online content marketing.
Helen
Owner - Tophouse Historic Inn
You made the process uncomplicated for me. You took time to understand our needs, listened, gave advice and delivered. I am pleased we choose Avoca Web Design.
Jerram Morrison
Past Sales & Marketing - Sunshine Brewing
“[You can] really dial down on their reporting by using a broad range of filters to define exactly what you want/need to know with only a few clicks.”
Morganne Byrne
Owner - Taonga by Timoti
“They asked all the right questions, they understood our business and how we wanted to present ourselves, they knew how to deal with our marketing issues and —most importantly— they were friendly and kind and so nice.”
Michael Mackinnon
Committee Member - Ceol Aneas Irish Music Festival
Avoca have just rebuilt our website. We couldn’t be happier. The colours and layout captured me instantly. It’s easy for visitors to navigate, to get the information they need, then register and pay. Due to the understanding Avoca has of our needs and processes, the back end, where I spent a fair bit of time updating the variables for our events, is easy to work through.
Common strategy questions
Website audits are a great way to review your existing site. Get a professional to cast an eye over your online efforts. See what’s working well and what could use some TLC. We do things like check you website performance (load speeds), your Site Security, check SEO, make sure that the site is using up to date and best practices, look at the analytics to see if the site is converting (getting you clients or customers).
Audits highlight issues and opportunities — we’ll give you the roadmap, and we can absolutely help you implement the fixes too. Sometimes fixes are very small and quick and sometimes we’ll be discussing larger changes that will require a more structured approach.